Thursday, March 28, 2013

the objective of using color in Sprite advertisement?

the objective of using color in Sprite advertisement?
I'm a student of Jenderal Soedirman University in Central Java, Indonesia. I'd like to ask my question about what are the objectives of using color like blue, green, yellow, white, etc. in a drinking product named Sprite?
Drawing & Illustration - 1 Answers
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1 :
Sprite is a citrus (and sugar) based fizzy drink รข€“ green, yellow and white are the colours of a lime, blue differentiates Sprite from 7 Up, which uses an almost identical palette except it replaces blue with red.

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